1862 is a high-end Greek & African fusion restaurant. In keeping with its position in the market, the idea of ‘fusion’ runs through the design in a way that is simple and understated, whilst also being communicative and visually striking.
Fusion is reflected in the 1862 logo with a mix of numeric and alphabetical characters. In the wider brand visual language, a 50/50 graphic device and a mix of serif and sans serif typography are used to further enhance the fusion theme.
Design & Copy: Lee Freeman
