Racing Post needed a campaign to establish itself as the authority on all things
horseracing and the go-to place for the best betting intelligence.
We came up with the idea of it’s two hundred staff members appearing
whenever someone used their products to shine a light on the level of expertise
that goes in to them.
Various characters and caricatures for Racing Post's in-house design team.
Work completed under the roof and tutelage of Sell! Sell!